Tuesday, January 26, 2010

"That Won't Work!"

Have you ever heard someone in your club or district say, "That won't work" or "That's a bad idea"? Consider the following:

"Well informed people know it is impossible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value."
--- Editorial in the Boston Post, 1865

"While theoretically and technically television may be feasible, commercially and financially, I consider it an impossibility, a development of which we need waste little time dreaming."
--- Lee DeForest, quoted in the New York Times, 1926

"Everything that can be invented has been invented."
--- Charles H. Duell, Commissioner, U. S. Office of Patents, 1899

"There is no reason for any individual to have a computer in their home."
--- Ken Olsen, President of Digital Equipment Corporation, at the Convention of the World Future Society, 1977

"The ordinary 'horseless carriage' is at present a luxury for the wealthy; and although its price will probably fall in the future, it will never, of course, come into as common use as the bicycle."
--- The Literary Digest, October 14, 1899

"I'm just glad it'll be Clark Gable who's falling on his face and not Gary Cooper."
--- Gary Cooper on his decision not to take the leading role in “Gone with the Wind.”


With thanks to RC Grants Pass, D5110

Membership Matters for February

Timely info in this edition on attracting younger members, Rotary passion and understanding Rotary statistics!

The January/February 2010 edition of Membership Matters is ready for download. It can be accessed at the Zone 24/32 website or by clicking on (or copy and paste to your address bar) the following link

http://www.clubrunner.ca/zonedata/22/html/810/February%202010.pdf

The editor thanks all of those who have contributed with special thanks to past Rotary Foundation Chair Bob Scott for his article. A very busy Rotarian who feels strongly not only about Foundation but Membership as well.

As always, the editor would appreciate any contributions that the readers can make. No story, anecdote or idea is too trivial to mention.
As we all know, Rotary was started from the idea of one man.

Bryn Styles [bryn.styles@gmail.com]

Thursday, January 21, 2010

Membership Thought from D5190

Thanks to Michael Hix, District 5190 Membership Chair, for sharing this motivational reminder.

Congratulations on getting through the first six months of your Rotary year!

As a past Rotary Club President, I remember getting through the first half of my Rotary year with a sense of accomplishment and relief. If it hasn’t already happened, it is often during these next few months that most Presidents begin to enjoy their position as they get used to the meetings, administrative demands and the feeling of their own skin as the President of the Club.

As the feeling of fun and enjoyment begins to seep in, it is important to remember what can make those feelings grow during the next six months. It is important to remember that a growing, thriving club will only enhance those feelings as they bring you and your club greater success.

District Governor Jan’s number one priority this year has been, and will continue to be, membership! Is it your priority?

Despite the economy and other challenges, our District 5190 has grown by a net 24 members from July 1 to December 31, 2009. As DG Jan recently put it “Membership is an area where our District is holding its own comparatively and considering the economy. We have the addition of Reno New Generations Club that has helped keep our overall numbers up. Don’t wait until April or May to try to attract or retain membership. It is so important this year to hold onto every single member we have.”

Re-examine the membership goal as directed in the Presidential Citation. How far off is your club from a net increase of one member by March 31, 2010. It’s not too late.

Concentrating on the five elements of membership development; Recruiting, Orientation, Education, Introduction and Retention can help you achieve this goal – even in the next couple of months.

Understanding why people join Rotary; (Friendship, Business Development, The Desire to “do something useful,” Personal Growth and Leadership), and examining whether your club provides the opportunity to achieve these aspirations will help you with retention and growth.

Get inspired to continue your great year with growth and fulfillment. Your inspiration will inspire your fellow Rotarians and they will ask others to join.

As DG Jan has said, “At mid point, the clubs should assess and capitalize on their strengths (i.e. If you are good at attracting new members, focus on membership…or literacy, polio fundraising, kids at risk, seniors etc. – again, focus on and publicize those areas where you excel.)”

By focusing on membership you will continue to achieve greatness and so will your club.

This "to-the-point" message can be adapted for your district -- add, subtract, personalize, or write your own mid-year reminder -- make it an "attention-getting" message to the clubs in your area.

Monday, January 18, 2010

2010 - 2011 RI Theme Announced

'Building Communities -- Bridging Continents' is 2010-11 RI theme
By Donna Polydoros
Rotary International News -- 18 January 2010

RI President-elect Ray Klinginsmith addresses district governors-elect at the 2010 International Assembly.

After taking the stage to the tune of "California, Here I Come," RI President-elect Ray Klinginsmith announced the 2010-11 RI theme, Building Communities -- Bridging Continents, during the opening plenary session of the 2010 International Assembly .

Klinginsmith said he arrived at the theme after reviewing RI themes of years past. He noticed that only a few spoke to non-Rotarians.

"As a result, I decided to search for a briefly stated theme that would fulfill two objectives: the first to explain Rotary to non-Rotarians, and the second to validate our work for Rotarians," he said. "The words I have selected to describe Rotary's current mission and to highlight our achievements are what we do best: Building Communities -- Bridging Continents. "

The president-elect described how his 50 years of Rotary experience have contributed to his focus on communities at home and abroad. For example, as a Rotary Foundation Ambassadorial Scholar, he studied for a year in South Africa, becoming the first student from his small town of Unionville, Missouri, USA, to study abroad.

The timing of the theme announcement, which took place in the evening, was a break in tradition from past assemblies and a reflection of Klinginsmith's willingness to embrace change. He encouraged district governors-elect to reexamine traditional procedures that were no longer best practices and to begin new traditions where appropriate.

He also paid homage to Rotarians of the past who helped raise Rotary to a place of prominence on the world stage. He urged district governors-elect to meet the past RI presidents and other former officers in attendance to deepen their connection to Rotary's past.

For the complete speech and the logo, go to http://www.rotary.org/en/MediaAndNews/News/Pages/100118_IA10_theme.aspx

Friday, January 15, 2010

Past RI President Cliff Dochterman ....

Past RI President Cliff Dochterman has entertained, motivated and energized us for years with his speeches at Rotary meetings around the world. The following link takes you to a website that holds some of PRIP Cliff's messages that you can use in your membership endeavors. Be sure to also check out the video of PRIP Cliff addressing the San Francisco club on "Rotary History."

http://www.rotaryfirst100.org/presidents/1992dochterman/index.htm

Wednesday, January 13, 2010

Generational Humor

A little enlightenment why some of us older Rotarians have difficulty with “new” ideas……..

I thought about the 30 year business I ran with 1800 employees, all without a Blackberry that played music, took videos, pictures and communicated with Facebook and Twitter.

Under duress, I signed up for Twitter and Facebook so my seven kids, their spouses, 13 grandkids and 2 great grand kids could communicate with me in the modern way. I figured I could handle something as simple as Twitter with only 140 characters of space.

My phone was beeping every three minutes with the details of everything except the bowel movements of the entire next generation. I am not ready to live like this. I keep my cell phone in the garage in my golf bag.

The kids bought me a GPS for my last birthday because they say I get lost every now and then going over to the grocery store or library. I keep that in a box under my tool bench with the Blue tooth [it's red] phone I am supposed to use when I drive. I wore it once and was standing in line at Barnes and Noble talking to my wife as everyone in the nearest 50 yards was glaring at me. Seems I have to take my hearing aid out to use it and I got a little loud.

I mean the GPS looked pretty smart on my dash board, but the lady inside was the most annoying, rudest person I had run into in a long time. Every 10 minutes, she would sarcastically say, "Re-calc-ul-ating" You would think that she could be nicer. It was like she could barely tolerate me. She would let go with a deep sigh and then tell me to make a U-turn at the next light. Then when I would make a right turn instead, it was not good.

When I get really lost now, I call my wife and tell her the name of the cross streets and while she is starting to develop the same tone as “Gypsy,” the GSP lady, at least she loves me.

To be perfectly frank, I am still trying to learn how to use the cordless phones in our house. We have had them for 4 years, but I still haven't figured out how I can lose three phones all at once and have run around digging under chair cushions and checking bathrooms and the dirty laundry baskets when the phone rings. (When you call me, please let it keep ringing until I find it. . . don't laugh, I am serious)

The world is just getting too complex for me. They even mess me up every time I go to the grocery store. You would think they could settle on something themselves but this sudden "Paper or Plastic?" every time I check out just knocks me for a loop.

I bought some of those cloth reusable bags to avoid looking confused but I never remember to take them in with me.

Now I toss it back to them. When they ask me, "Paper or Plastic?" I just say, "Doesn't matter to me. I am bi-sacksual.." Then it's their turn to stare at me with a blank look.

Thanks to RC Grants Pass, D5110

Tuesday, January 12, 2010

Second Half of 2009-2010 -- Idea from D5160

The holiday break is an interesting time in the Rotary year -

Current Presidents are looking at their watches and saying to themselves "How the heck did six months slip by so quickly?"

Incoming Presidents are looking at a growing email box and asking themselves "What's the big flaming rush? I don't start for another six months!"

The other day, an incoming leader asked "What do THEY want us to do next year?” To which the correct response is "THEY is US!"

How do WE, the clubs, want to maintain and grow this incredible service organization of ours? The future of Rotary is truly in our hands, especially the hands of club leaders.

That's the membership segue - the first step is a good membership development plan because that is what healthy organizations do. If your club has a plan that works, that's great, keep up the good work.

If on the other hand your club does not have a plan, or your plan is not working for any reason, there is no better time in the Rotary year than right now to do something about it.

Some general tips -
First, never beat yourself up - It's not fun. It's not productive. Corny as this is, today is the first day of the rest of your life.
Power of positive attitude - You must believe you can change the status quo. If you believe you will not succeed, then you will not - a self-fulfilling prophesy.
Propensity for action - the 80% plan implemented promptly with enthusiasm is better than waiting for a perfect plan. PS - there is no perfect plan.
Membership is a team effort - One person cannot do it all. Multiple skills are involved.
Chicken and egg - If it is not important to the President, it will not be important to the Membership.
Members will bring guests - when they are confident that a team of membership professionals will properly handle the guest - starting at the front door – and when the club offers “fun” and “value.”
20/80 rule - 20% of the members will do 80% of the work and vice-versa. However, it is the energy of the 20% that causes the 80% to rise up and follow. Mobilize your core group and go.
Knowledge is power. Rotary is strong in part because excellent leader training is available at every level. For Presidents it is PETS, (Presidents Elect Training Seminar.) For other club leaders, it is the District Assemblies. Do not pass up this once a year learning opportunity.

A suggested action plan -
• Identify your club's 2010 Membership Chairs and engage them in the second half effort.
• Identify your club's 2010 membership team members and solicit their involvement in the second half.
• Review your current membership plan or make one from scratch if you have to. Plan your work, and then work your plan.
• Encourage all key club leaders to take advantage of the District Assembly training.
• Publish your year end 2009 goal to the membership and engage them to bring guests.
• Make membership development a small but happy part of every meeting for the rest of the year
• Celebrate successes large and small. This is supposed to be fun!
• Once again - you aren't doing it for THEM, it is all about your club. Two or five or ten years from now, you'll be glad you did.

The Future of Rotary is in Your Hands

Thanks to DMC Vic Georgiou, D5160

Monday, January 11, 2010

Forget the Leader

"Two roads diverged in a wood, and I -
I took the one less traveled by,
and that has made all the difference."
~ Robert Frost


On the playground of any school, and on any day, you can witness examples of children playing "follow the leader." One hops, skips, or jumps, and all the others follow. As adults, however, many of those grown up children play a variation of that game - called "follow the follower."

On the job, they look around, see how someone else is doing their work, and duplicate the effort. What they don't realize is that their fellow employee is also watching someone else. A circular game of "follow the follower" evolves, resulting in a mediocre work force.

The same can be true in Rotary where club leadership continues to follow the same example of procedure or aim for the same goals set by the previous club leaders.

Consider the story of a telephone operator in a small town. Every day she received a call from a gentleman asking for the correct time. Finally, one day, she asked the mystery caller who he was and why he called every day. His answer? "I'm the one who blows the whistle at the factory each day at noon. I like to be right on time!" The operator laughed and then responded, "Here at the telephone company, we set our watches and clocks by the noon whistle at the factory!"

Tired of playing follow the follower? Want to rejuvenate your club? Begin acting like the unique person you already are. See what everyone else is doing . . . and do something different. Strike out in the direction of your own imagination instead of theirs.

In the words of Henry David Thoreau: "Go confidently in the direction of your dreams. Live the life you've imagined." Find your own Rotary Road!

With thanks to Rotarian Ben Mondragon

Saturday, January 9, 2010

Membership Moments -- "Off the Rack"

A few years ago Rotary International instituted the idea that at each meeting membership would be mentioned in some fashion, be it a contest, play, interview or by just a simple reminder of it’s importance to the club. Helene Campbell, D5130, compiled a list of messages to be read at each weekly club meeting to help draw attention to the importance of membership. It's recommended that you also make it a make it a part of your weekly newsletter.

If you would like to have this list of Membership Moments to share with your clubs, please email me at judi5110@comcast.net and I'll be happy to send the list to you. A whole year -- already written! -- What could be easier?

Friday, January 8, 2010

Rotary Awareness = Rotary Membership!



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Thursday, January 7, 2010

Rotary coordinators to start in 2010

By Jennifer Lee Atkin
Rotary International News -- 7 January 2010


RI President-elect Ray Klinginsmith believes Rotary coordinators will provide a vital link between RI and clubs.

Rotarians will soon gain a new resource – someone who will be well-versed in the many programs of Rotary International and knowledgeable about Rotary club and district best practices.

That new resource will be a Rotary coordinator (RC).

“We want clubs to be assured that they are the most important thing in Rotary,” says RI President-elect Ray Klinginsmith, who championed the RC program. “If we don’t take care of the clubs, the clubs won’t take care of Rotary International.”

Adopted by the RI Board of Directors at its November meeting, the program will launch on 1 July. Klinginsmith is appointing the initial 41 RCs, who will serve the same geographical regions as the regional Rotary Foundation coordinators (RRFCs), with at least one RC serving each Rotary zone.

“RCs will be people who have senior leadership experience and a good, strong background in Rotary,” says Duane R. Sterling, a member of the Rotary Club of Warrensburg, Missouri, USA, and Rotarian coordinator for the 2010-11 RI president. Many RCs will be former RRFCs and past regional Rotary International membership coordinators, Sterling says. “They already know the territory,” Klinginsmith adds.

Similar to RRFCs
Just as RRFCs are knowledgeable about The Rotary Foundation’s programs, RCs will be a resource when it comes to multiple aspects of Rotary International and its programs, providing a vital link of communication between RI senior leaders and Rotary clubs.

RCs will focus on offering guidance and tools in three areas: RI programs such as the youth programs, Rotary Fellowships, and Rotarian Action Groups; best practices that strengthen clubs and districts such as strategic planning, effective public relations, and leadership development; and building membership through stronger clubs and districts.

Through their work, RCs will support the three priorities of the RI Strategic Plan: support and strengthen clubs, focus and increase humanitarian service, and enhance public image and awareness. Clubs will also find RCs to be a valuable resource in determining how to meet the annual requirements for the Presidential Citation, Klinginsmith says.

In addition, RCs will assist at Rotary institutes, governors-elect training seminars, and other zone-level meetings. They may also plan and conduct district and regional seminars and workshops where needed, with the assistance and support of district leaders.

Because they will operate in the same geographical areas, RCs and RRFCs will be able to work closely with each other, as well as with the RI director for the zone, Klinginsmith notes.

Moving forward, RCs will be appointed by the RI president-elect and serve three-year terms. Appointees will attend a March institute to prepare for their new role.

Also in November, the Board amended the Rotary Code of Policies to create the RC program and dissolve the RRIMC program, effective 1 July.

http://www.rotary.org/en/MediaAndNews/News/Pages/100107_news_rotarycoordinators.aspx

Note: Effective July 1, the RRIMC positions will go away; the job of this new position of Rotary Coordinator will be to work with the districts to “produce stronger and more effective clubs” – which in turn, should greatly affect membership!

Zone 25 RC will be PDG Judi Beard-Strubing, D5110
Zone 26 RC will be PDG Don Kremer, D5230

Wednesday, January 6, 2010

The Facebook Generation

Attracting the Facebook Generation: Change your culture or start a new club!

As a facilitator of a number of Visioning sessions for Rotary clubs, I have noticed that one of the top membership attributes that clubs strive for is "younger members." The kind of club that will attract men and women who grew up on Facebook, Twitter and LinkedIn will be very different than the clubs we see today. The question is this: are your club and its members flexible enough to give younger members what they expect?

Strategist Gary Hamel, author of The Future of Management, recently wrote a blog post entitled, Facebook Generation vs. the Fortune 500. In that article, he listed 12 characteristics of online life. Online life is the life of the "Facebook Generation." Text messaging, Tweeting and YouTube are not tools or channels of entertainment. They are just the way life is. As you read each of the 12 points, ask yourself how your club will make the Rotary experience attractive to folks who see these characteristics as "just the way it is."

1. All ideas compete on equal footing

2. Contribution counts far more than credentials

3. Hierarchies are natural, not prescribed

4. Leaders serve rather than preside

5. Tasks are chosen, not assigned

6. Groups are self-defining and self-organizing

7. Resources get attracted, not allocated

8. Power comes from sharing information, not hoarding it

9. Opinions compound and decisions are peer-reviewed

10. Users can veto most policy decisions

11. Intrinsic rewards matter most

12. Hackers are heroes

Can your club provide this kind of experience? Can established members accept a world where new members expect to have an immediate say in club matters? If not, perhaps creating a new club makes more sense. Why create a new club?

Sometimes it is very difficult to combine very different cultures within the same location. When IBM saw a huge opportunity for midrange AS400 computer, they built a new plant in Rochester, Minnesota. The located it far from IBM headquarters in Armonk, New York, because they knew that the AS400 was so different, that it would not stand a chance if it was too close to the IBMers who grew up with mainframes in their blood. When IBM got into the PC business, where was its "Entry Systems" Division located? Boca Raton, Florida.

So if you want to attract younger members - and keep them, you have 2 choices. Either change your culture, or create a new club. And if you are going to create a new club, don't think "Extension." Think about applying the 12 characteristics above because you are not extending your existing club by any stretch of the imagination. You are creating a NEW club that your current members probably won't recognize.

What's working to attract the Facebook Generation where you live?

From Greg Krauska, Past Membership chair,District 5950

Tuesday, January 5, 2010

The New ‘AMC’ Membership Committee Model

As any Rotarian knows, we communicate best in Rotary using acronyms (DG; PETS; RYLA; WCS; RI to name a few). It is in that same spirit that I introduce you to a new acronym for our District….. the AMC. The next time you are asked to take a Rotary Acronym Test, remember the title of Area Membership Chair.

So exactly what is an Area Membership Chair? In sterile terms, these are individuals who have made a commitment to serve on the District Membership Committee. However, the role of the AMC is much more far reaching and critical to our district than simply serving on a committee. In the structure of the District 5110 Membership Committee, AMC’s are recruited and primarily managed by the Deputy District Membership Chair. All take direction from the District Membership Director. Their primary responsibility is to offer support and assistance to a designated handful of clubs in their local area. A few of their responsibilities include:

 Assist clubs in setting Club Membership Goals.
 Provide assistance with New Member Orientations, Inductions & Red Badge process.
 Raise awareness of Rotarian membership benefits and responsibilities
 Review Attendance reports for your clubs.
 Encourage participation in training opportunities.
 Provide Membership related club programs when requested and appropriate.
 Coordinate efforts with Assistant Governors.
 Attend and participate in District meetings.
 Connect and follow up with Rotary International membership referrals

Although it is the goal of AMC’s to offer assistance, Area Membership Chairs are sensitive to the fact that all clubs are autonomous and each has its own personality.

The transition to an AMC model for the Membership Committee began three years ago through the hard work of District Membership Director Helen Lucas and Deputy District Membership Chair George Lewis. After attending the Presidential Membership Conference and other Zone membership events, and sharing/gathering information from membership peers in other districts about how to better serve and assist clubs with the issues of membership retention and growth, it became apparent that offering a local contact who would have knowledge, access to materials and resources and who may even have a personal relationship with key club leadership members could have a positive impact and influence on membership benchmarks.

The dedicated AMC’s who have made the commitment to serve the Membership committee are making a difference. Now, any club in the district who is in need of help and/or assistance with membership issues has an AMC who lives in their neighborhood, whom they can call, meet with, or even invite to make a presentation. These are individuals who are having a powerful impact on Rotary by offering their time to help preserve and grow its membership.

Past District Governor and author of The ABC’s of Rotary Cliff Dochterman (Rotary Club of Moraga, CA) observed: "Rotary International leaders keep emphasizing membership growth and extension because Rotary's very survival depends on it. If Rotary is to grow, we all must take action." In our district, the Membership Committee comprised primarily of 18 amazing AMC’s is available to help clubs do just that.

Submitted by D5110 District Membership Chair, Helen Lucas

NOTE:
Nearly half of the districts in Zones 25-26 now have Assistant Membership Chairs. Though they may have slightly different titles, the job descriptions are essentially the same. Often the AMC is coordinated with the same region as the Assistant Governor. We are seeing a difference in terms of membership growth and Rotary knowledge in those districts who are providing the personal service of an AMC.

Monday, January 4, 2010

Your Voice, Your Solution for recruiting members

Rotary International News -- 4 January 2010

How do you attract prospective members to your club?

W elcome to Rotary International’s problem-solving forum. Each month, Rotarians are asked for their ideas and strategies to address challenges they deal with every day.

Provide your input to help create a Rotary knowledge base of best practices and new ideas that will help Rotarians around the world improve their clubs and their service to the community.

Please use the comments section to share your solution to the problem described below. Return to this page before the end of the month to read solutions from your fellow Rotarians. Comments may be used in abbreviated form in other RI publications, including the Rotary E-Learning Center.
Problem: Finding prospective members

Your club president wants to add two new members to the club.

How do you invite prospective members to a club meeting?

Past problems and your solutions:

* Club members don't volunteer their time
* Club doesn't accommodate family obligations

Go to:
http://www.rotary.org/en/MediaAndNews/News/Pages/100104_news_yourvoice.aspx