Friday, February 26, 2010

Infusing "Rotary" into New Members

Your Voice, Your Solution for overcoming district conference jitters

Want to encourage new Rotarians to attend district conference? Check out this RI page:

http://www.rotary.org/en/MediaAndNews/News/Pages/100205_yourvoice.aspx

Wednesday, February 17, 2010

Just a Rotary Minute.....

If you want to introduce a Rotary prospect to the work of Rotary, or if your club members want to learn more about Rotary International but don’t have hours to dedicate to reading lots of material about the organization, try watching “Rotary Minute.” These short videos are designed by RI to spread the message of Rotary and share what Rotarians throughout the world are learning through their involvement. They are perfect for learning more about Rotary while not interfering with our busy schedules.

To get a taste of what Rotary Minute videos and Rotary International are like, go to

http://www.rotary.org/en/MediaAndNews/Multimedia/RotaryMinute

Friday, February 5, 2010

"Rotary Speed Networking"

Want to attract younger members?

Event: Rotary Speed Networking
What: Club/Group Meeting
Start Time: Thursday, February 11 at 5:00pm
End Time: Thursday, February 11 at 6:30pm
Where: 700 Munras Avenue • Monterey, CA • 93940

To see more details and RSVP, follow the link below:
http://www.facebook.com/n/?event.php&eid=277288530902&mid=1d64497G5df58ab0G10e0fbeG7

Best Practices from Monterey Pacific Rotary, D5230

Thursday, February 4, 2010

Celebrate Rotary's 105th birthday


-ROTARY PR TIPS-

ROTARY DAY EDITION
4 FEB 2010
EDITED BY JOSEPH LORENZO

Social Media Corner

With 23 February approaching, every club is encouraged to plan
events on or around this day, which marks Rotary's 105th birthday. Last year, clubs and districts made tremendous efforts to recognize Rotary's work and share the message of End Polio Now in both their local and global communities. Even though 23 February is Rotary's official anniversary, any day in your community can be designated a Rotary day. Remember that your public relations plan for the day's celebration should focus on service, which will help communicate what Rotary is and does around the world. Read the full story on www.rotary.org.

Send a news release
To help your club or district promote Rotary's 105th birthday, consider sending a Rotary Day news release to your local media. The news release template provides sample language for describing your efforts and can be modified as needed. If your club receives media coverage from this release, please e-mail us with details. Download the template here.

Update your Facebook or Twitter profile
Let your online community know you are celebrating Rotary Day by updating your status on Facebook or Twitter. Whether it comes from your personal or Rotary account, a live status update from your service project or event can encourage others to join in the celebration as it happens. You might also contact your local media via Twitter through a twitpitch to encourage them to cover your event.
Promote Rotary with a sample proclamation

In honor of Rotary's 105th birthday, clubs and districts may want to propose a Rotary proclamation to their government for official recognition of Rotary's anniversary. Customize this sample proclamation by adding local content, and send it to your local, regional, or national leaders asking that a specific date be declared an official Rotary day.

Use a poster to promote your Rotary Day community event

If your club or district is planning a Rotary Day community event, consider using a poster to help spread the word. Download one of the two poster templates below, and work with a local graphic designer who can modify the blank section, change the text, or insert local photos to help create a more local promotional tool. Clubs can also print the poster as-is and write in event information.
Rotary day poster: 11 x 17 inches (PDF)
Rotary day poster: 18 x 24 inches (PDF)

Did you know that Rotary PR Tips reaches more than 6,000 people in 115 countries from Afghanistan to Zimbabwe? It's a great opportunity to learn how the media works and how other cultures promote their projects. What PR tip would you share with readers? Send it to pr@rotary.org

Find resources and learn more at http://www.rotary.org/en/MediaAndNews/News/Pages/100201_news_bdayresources.aspx

Tuesday, January 26, 2010

"That Won't Work!"

Have you ever heard someone in your club or district say, "That won't work" or "That's a bad idea"? Consider the following:

"Well informed people know it is impossible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value."
--- Editorial in the Boston Post, 1865

"While theoretically and technically television may be feasible, commercially and financially, I consider it an impossibility, a development of which we need waste little time dreaming."
--- Lee DeForest, quoted in the New York Times, 1926

"Everything that can be invented has been invented."
--- Charles H. Duell, Commissioner, U. S. Office of Patents, 1899

"There is no reason for any individual to have a computer in their home."
--- Ken Olsen, President of Digital Equipment Corporation, at the Convention of the World Future Society, 1977

"The ordinary 'horseless carriage' is at present a luxury for the wealthy; and although its price will probably fall in the future, it will never, of course, come into as common use as the bicycle."
--- The Literary Digest, October 14, 1899

"I'm just glad it'll be Clark Gable who's falling on his face and not Gary Cooper."
--- Gary Cooper on his decision not to take the leading role in “Gone with the Wind.”


With thanks to RC Grants Pass, D5110

Membership Matters for February

Timely info in this edition on attracting younger members, Rotary passion and understanding Rotary statistics!

The January/February 2010 edition of Membership Matters is ready for download. It can be accessed at the Zone 24/32 website or by clicking on (or copy and paste to your address bar) the following link

http://www.clubrunner.ca/zonedata/22/html/810/February%202010.pdf

The editor thanks all of those who have contributed with special thanks to past Rotary Foundation Chair Bob Scott for his article. A very busy Rotarian who feels strongly not only about Foundation but Membership as well.

As always, the editor would appreciate any contributions that the readers can make. No story, anecdote or idea is too trivial to mention.
As we all know, Rotary was started from the idea of one man.

Bryn Styles [bryn.styles@gmail.com]

Thursday, January 21, 2010

Membership Thought from D5190

Thanks to Michael Hix, District 5190 Membership Chair, for sharing this motivational reminder.

Congratulations on getting through the first six months of your Rotary year!

As a past Rotary Club President, I remember getting through the first half of my Rotary year with a sense of accomplishment and relief. If it hasn’t already happened, it is often during these next few months that most Presidents begin to enjoy their position as they get used to the meetings, administrative demands and the feeling of their own skin as the President of the Club.

As the feeling of fun and enjoyment begins to seep in, it is important to remember what can make those feelings grow during the next six months. It is important to remember that a growing, thriving club will only enhance those feelings as they bring you and your club greater success.

District Governor Jan’s number one priority this year has been, and will continue to be, membership! Is it your priority?

Despite the economy and other challenges, our District 5190 has grown by a net 24 members from July 1 to December 31, 2009. As DG Jan recently put it “Membership is an area where our District is holding its own comparatively and considering the economy. We have the addition of Reno New Generations Club that has helped keep our overall numbers up. Don’t wait until April or May to try to attract or retain membership. It is so important this year to hold onto every single member we have.”

Re-examine the membership goal as directed in the Presidential Citation. How far off is your club from a net increase of one member by March 31, 2010. It’s not too late.

Concentrating on the five elements of membership development; Recruiting, Orientation, Education, Introduction and Retention can help you achieve this goal – even in the next couple of months.

Understanding why people join Rotary; (Friendship, Business Development, The Desire to “do something useful,” Personal Growth and Leadership), and examining whether your club provides the opportunity to achieve these aspirations will help you with retention and growth.

Get inspired to continue your great year with growth and fulfillment. Your inspiration will inspire your fellow Rotarians and they will ask others to join.

As DG Jan has said, “At mid point, the clubs should assess and capitalize on their strengths (i.e. If you are good at attracting new members, focus on membership…or literacy, polio fundraising, kids at risk, seniors etc. – again, focus on and publicize those areas where you excel.)”

By focusing on membership you will continue to achieve greatness and so will your club.

This "to-the-point" message can be adapted for your district -- add, subtract, personalize, or write your own mid-year reminder -- make it an "attention-getting" message to the clubs in your area.