Dissatisfaction guaranteed
"Great brands are built on dissatisfaction. After all, if you are satisfied with your Revlon makeup or your Nike sneakers or your iPad, why would you buy another one? Satisfied means done, finished, I don't need any more.
In fact, most great commercial (and non-profit, and political) brands create a cycle of purchase based on ever-greater dissatisfaction with what we've got."
From another great blog by Seth Godin (blogmailfromsehth@yahoo.com)
"How does this apply to Rotary?" you ask. Think of it this way.......If we are content with the things we've accomplished: "almost" eradicating polio, membership at 1.2million,dictionaries to all third graders, wells built in Africa, some help to Haiti after the hurricane..... are we going to stop? Are we "content" with things just they way they are? Are we afraid of change? Of more effort? Are we leery of bringing strangers into "our" Rotary who might be different from us? Are we doubtful about the ideas of new (perhaps younger) members?
I love Rotary! I am so proud of all we've done and do for our local and world communities! But I'm "dissatisfied!!!" We have not "arrived" -- there is so much more that can be done -- but it will take more hands and new ideas and a lot more work -- it will take BIGGER, BETTER, BOLDER Rotary clubs!
Thank you for all you've done - just think what more we can do!
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