Old. Male. Inflexible. Elitist. Exclusive. Secretive.
These are a few of the responses that non-Rotarians consistently gave in recent Rotary International focus groups when asked what they think of when they hear the words Rotary International or Rotary club. The participants were professional women ages 30 and above and men ages 30-45, prescreened by independent market research firms to include individuals who would satisfy the requirements for Rotary club membership.
Learn more about this study and how it affects membership in our Rotary Clubs:
Membership Minute October/November 2010
Does your club need help with starting a service project? Complete the How to Start a Service Project e-learning module to learn how to conduct a needs assessment, find resources, and choose your project.
No comments:
Post a Comment