With so many opportunities to publicize your club’s projects and activities, it may be difficult to know where to begin. Rotary International offers many outlets through which you may be able to publicize your club’s success stories to an international audience. Before you submit a story, ask yourself these questions:
- Was our project or activity a success?
- Can other clubs learn and be inspired by our story?
- Can other clubs replicate our success?
A story that includes the following elements has a greater chance of receiving coverage in an RI publication:
- Demonstrates a unique or innovative approach to addressing a problem or challenge
- Focuses on action and hands-on participation by Rotarians
- Explains why the activity was undertaken and what positive outcomes resulted from it
- Includes high resolution, action-oriented photos of the activity
Please send concise descriptions of newsworthy activities, along with action-oriented photos, to your RI staff liaisons. They can share your submissions with RI’s communications and editorial staff for consideration as a story in one of RI’s publications or on the RI website.
Another easy way to share your project success stories with Rotarians around the world is to submit a description of your project for possible inclusion in RI’s database of model projects on ProjectLINK. Simply fill out the ProjectLINK Model Project Submission Form, and e-mail it to Rotary International. If selected for inclusion as a model project, Rotarians will be able to read about your club’s success and may choose to replicate your strategies in their own communities.
For tips and resources to help you promote your club activities and enhance Rotary’s image through other media, please visit the Public Relations section of the RI website.
Best regards,
Kathryn Nichols
Coordinator, Programs & Presidential Initiatives
Rotary International
programs@rotary.org
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