Rotary International is the oldest service organization in the world. We are 1.2 million, men and women, doing amazing things to make our world a better place. We are feeding the hungry, healing the sick, and yes - even making the "lame to walk." We have persevered in our quest to rid the world of Polio (and we're "this close!") We are making a difference in literacy, equality, health, and child abuse issues. Our local and our world communities are better because of Rotararians!
But.......sometimes we don't take very good care of each other. We invite wonderful people to join us, only to sometimes see them leave -- because we didn't help them get involved- or help them understand our purpose - or listen to what they hoped to get out of Rotary - or listen to their "new" ideas - often our members leave because they didn't feel valued! (The biggest killers of Rotarian spirit are the terms "That's not the way we do it" or "That won't work.")
One of my favorite bloggers, Seth Godin,writes about: The sales you don't make
Do a search on great jazz singer "Emily Barlow" in Amazon and you'll find... nothing. That's because her first name is spelled Emilie and Amazon gives up. Do a search on Lord of the Flies and you'll find tons of matches, but none of the top ones are for the book--they're all for expensive annotated or educator's editions. Broken search = no sale.
It's extremely difficult to figure out why people walk out of your store, throw out your brochure, leave your site... but in fact, this is fertile territory for dramatically increasing sales. You won't find what's broken if you don't look.
Has your club conducted a survey of club members? Club Assessment? Club Visioning/Strategic Planning? Do you know what your club members want? That, my friends, is the first step towards becoming a truly DYNAMIC Rotary Club ....... indeed, Bigger, Better and Bolder!
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